
We’re excited to introduce HORUS, the first model launched by Swift Running.
Where did the inspiration for developing this design come from?
SWIFT RUNNING: The inspiration came from ancient Egyptian mythology. Horus, the falcon-headed god, symbolizes power, protection, and clarity. We wanted to create a shoe that embodies these qualities – a shoe that provides power and support to runners and offers a clear path to achieving their goals. We aimed to design a shoe that feels both light and responsive.
What was the thought process behind the HORUS model?
SWIFT RUNNING: We wanted this shoe to stand out in the crowded market of performance running shoes by combining advanced technology with a meaningful concept. We challenged ourselves to create a shoe that not only performs exceptionally well but also resonates with runners on a deeper level. Our design team focused on three main aspects: optimal performance, innovative materials, and an inspiring aesthetic. We wanted every element to reflect the idea of strength, protection, and agility.
How long did the process take from the initial idea to the final product?
SWIFT RUNNING: The development process was quite extensive. From the initial concept to the final product, it took about 18 months. We spent a significant amount of time in the research and development phase, testing various materials and design elements to ensure we created a shoe that meets the high standards of performance and durability that runners expect. We partnered with a team of professional runners and a former track and field Olympian to go through rigorous testing for our product.
What makes HORUS different from other performance shoes on the market?
SWIFT RUNNING: It stands out due to its unique combination of advanced technology and thoughtful design. Here are some key features that sets it apart:
- Lightweight Engineered Woven Upper Jacquard: This provides a snug, sock-like fit while maintaining breathability.
- Heel Counter Encapsulation: Offers enhanced stability and support, reducing the risk of injuries.
- Carbon Plate Midsole for Optimized Performance and Energy Return: Helps improve running efficiency by providing a responsive and energetic ride.
- Durable, Anti-skid Rubber Outsole: Provides reliable traction on various surfaces, ensuring safety and durability.
What’s special about the material used in HORUS?
SWIFT RUNNING: We’ve used a breathable mesh fabric for the upper, which ensures optimal ventilation, keeping your feet cool and dry during long runs. The lightweight, impact-absorbing popcorn midsole delivers high rebound and excellent cushioning, protecting your feet from impact. Additionally, the TPU overlays are weatherproof and eco-friendly, adding durability and environmental responsibility to the shoe’s design. We also incorporated high tensile nylon shoelaces for a secure and reliable fit.
What colors are you launching in phase one?
SWIFT RUNNING: For the initial launch, we’re introducing it in three colorways: Orange and Yellow for men and Blue White for women. Each colorway is designed to make a statement while providing the same level of performance and comfort.
Why do you think runners will love HORUS?
SWIFT RUNNING: We brought HORUS to market with our customers’ best interests in mind. We listened to what runners wanted and needed in a shoe. It is designed to be lightweight yet supportive, offering exceptional comfort and protection. The secure fit and stability features mean you can run with confidence, knowing your shoes will support you every step of the way.
Plus, the reflective wing logo and vibrant color options add a stylish touch, making you look great whether you’re running during the day or at night. We believe that it will enhance the overall running experience, helping runners of all levels achieve their goals.
Anything else you would like to share?
SWIFT RUNNING: I’d like to add that it is more than just a running shoe; it’s part of our commitment to push the boundaries of innovation in the running world. We’re incredibly proud of what we’ve achieved with it, and we’re excited for runners everywhere to experience it.
This is just the first wave for Swift Running, and we are already working on our future products designed to inspire runners in new ways. We expect the next wave to hit the market before Christmas this year, thanks to the inspiring work of our passionate team.
Fly Free (with Swift Running)!